The Art Of The Launch

A live test cohort is a program where I will be teaching every class live through an easy to navigate online platform that requires no tech downloads. In order to participate you will simply open a website and be able to join the live classes. 

If you can't participate, totally fine. All live classes are also recorded so that you can view them later. You will get lifetime access to these classes and all (potential) future updates. 

The main benefit of live classes is not that you see me talk live but that you can ask questions about things that are unclear or things that you have struggles with so that I can make sure to address your struggles in the next class. If you can't attend a class you can still ask your questions through mail and I will still address those questions in one of the following next live classes. In other words you will not miss a single thing. 

Even if you can't start in the next weeks or don't have time to execute on the course material you can still participate. You only need about 2-4 hours per week to watch the classes and ask questions. 

p.s. Even if I decide to never sell this program again after the test cohort you will still have lifetime access to all the course material.

No the tech setup is minimal and most of the technologies are free and things you are already familiar with like email, polls & forms, one simple sales page, etc.

That said for those who are more advanced I will give more advanced tech as well but those are optional and actually not recommended for a first launch.

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All successful artists started when their work ‘wasn’t museum quality yet’. In fact this is essential for success because small releases teaches you what the market wants and gives you the necessary feedback to improve your art. It’s impossible to create museum quality art without launching various projects along the way. You don’t need to wait until the perfect moment arises because as you already know by now that perfect moment will never come. The Art of The Launch is for artists who are tired of waiting to be discovered by galleries, scouts or social media algorithms.

p.s. Some artists believe their art is not museum quality because they’ve been discouraged by an art professor or teacher that told them they where not good enough. The community in ‘The Art of The Launch’ is nothing like this and is full of creatives who are very positive and encouraging. Meaning you’ll develop a new inner narrative that makes you feel good about your art. ****

No, I’ve helped 100+ artists use this launch system to sell books, animation series, art prints, children books, original art, courses, art mentorship, print on demand sites, membership sites like Patreon, commissions, murals, home decor, stationary (postcards), notion templates, procreate & photoshop presets, portfolio reviews, live painting events, open studio tours, course cohorts & masterminds, etc.

This system is build on psychology instead of technology & products. And the psychology of buyers is the same in all industries. There is a reason that Sun Tzu’s ‘The Art Of War’ is read by generals thousands of years later even though the ways wars are fought changed dramatically. This is because Sun Tzu talked about psychology instead of technology.

I’m not going to pretend that a big following is not going to help. In fact it’s going to result in multiple 6 figures of profit. But it’s not necessary. In one of the modules I teach how you’ll use use partnerships and borrow followers and attention of other brands to build your list and launch your project. I’ve seen people do multiple 6 figures in profit without an audience or ad budget using this strategy.

(Although to be completely transparent, those where people that already had business experience so as a complete beginner without an audience I believe realistic numbers would be around $10K-$30K for your first launch)

Yes, in fact this is likely the only way apart from working with galleries that you could use to sell your creative work. You’ll learn how to go direct to buyer via email using aligned partners and sell through gated pages outside of the reach of social platforms, ad platforms, google and traditional marketplaces.

Don’t believe social media. Young people are rarely successful in business. The stats are clear, most successful business owners become successful in their 40s, 50s or 60s. As you get older you become wiser and this has benefits when it comes to launching products. This program is for those who have been semi successful in a previous career that didn’t offered them the satisfaction, they feel like they’re destined for more then the corporate grind and want the freedom and independence that comes with launching their own business, product or service. On top of that you’ll learn systems that gets your art directly in front of 100’s of thousands of potential buyers with 0 followers or previous success.

The art of the launch is ideal if you don’t want to sell your original art because it’s too precious to you and want to learn how to launch products related to your art like art prints, comics, apparel, courses, etc. so that you can generate income from your creativity without losing your most precious creative assets.